Senior Director, Product Management - EA Sports Network

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Sr. Director – Product Management Note: This is a hybrid role (on-site work required from Orlando, FL - relocation assistance is available for this role). Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. EA SPORTS is one of the leading sports entertainment brands in the world, with top- selling videogame franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sport through industry-leading sports video games, including Madden NFL and College Football , FC soccer, NHL hockey, and EA SPORTS UFC . About the Role: As the Sr. Director of Product Management, you are the primary execution partner to the Sr. Director of the EA SPORTS Network and Strategic Growth, serving as the central production engine of the EA SPORTS Network. Within this team, the Product Management function encompasses both strategic product definition and end-to-end program execution. You will lead the operational delivery of the platform capabilities that connect millions of players across EA SPORTS experiences. The mandate of this role is to take the high-level ecosystem vision, corporate mandates, and strategic pillars established by EA SPORTS Leadership and translate them into shipped, high-performance network capabilities. You will own the tactical roadmaps, manage complex program dependencies, lead the cross-network "train schedule" for releases, and work directly with studio-embedded and central product and engineering teams to ensure seamless platform integration across the EA SPORTS portfolio. Core Responsibilities: Production & Execution Leadership ● End-to-End Delivery: Serve as the central delivery lead for the Network. Architect and execute the operational release schedules, track milestones, and manage critical paths to ship cross-network capabilities. Lead Production Quality and Priority: Drive the production quality of network workstreams, priority within those production workstreams, and partner with operations to track processes needed to build and scale platform services without administrative overhead. ● Resolve Tactical Roadblocks: Proactively identify and mitigate technical, and dependency risks across the ecosystem to ensure integrations remain on track. Product Translation & Roadmap Management ● Translate Strategy to Roadmaps: Take the Networks strategy and ecosystem vision (e.g., "Unified Personalization") and deconstruct it into a prioritized 3-year technical capability roadmap and a concrete product backlog. ● Define Connected Capabilities: Author detailed product specifications, schema requirements, and feature criteria for core services such as unified player identity, deep profiles, cross-game loyalty loops, and companion web/mobile portals. ● Balance Short and Long Term: Prioritize the development backlog to balance high-value, near-term pilot features (MVPs) with the long-term technical scale of the core platform. Studio-Level Integration & Matrix Collaboration ● Lead Tactical Integration: Work directly with studio-embedded product managers, lead producers, and tech directors to schedule and execute the integration of Network SDKs into their active game-build pipelines. ● Manage Integration Friction: Build trust and alignment with game teams by acting as their direct operational support partner, minimizing developer friction and resolving day-to-day implementation issues. ● Tactical Escalation: Resolve standard integration disputes and resource constraints directly with studio execution teams. Escalate structural or systemic resistance to Network Leadership for executive alignment. Business Planning, Metrics, & Milestone Support ● Build Financial Business Cases: Translate high-level network concepts into analytical business cases and financial models, projecting engagement, retention, player lifetime value (LTV), and network ROI. ● Author Milestone Funding Proposals: Develop the quantitative reports and milestone-completion proofs required by Network Leadership to secure and unlock successive waves of corporate funding. First-Year Performance Milestones: ● First 30 Days: Map the technical architecture of the network services, establish operational touchpoints with embedded studio product teams, and assume control of active delivery pipelines. First 60 Days: Deliver the operational framework, detailing how the Product team will run sprints, manage cross-studio dependencies, and publish SDK release schedules. ● First 90 Days: Finalize the prioritized 3-year technical capability roadmap based on the EA SPORTS Network core strategic pillars, securing technical commitment from the first two pilot franchises. ● First Year: Successfully deliver and launch the initial pilot network capabilities across target franchises on schedule, establishing the execution template for full portfolio integration. Qualifications & Ideal Profile: ● 12+ years of leadership experience in Product Management, Technical Program/Project Management, or Live-Service Delivery (e.g., Executive Producer or GM) within digital platforms, gaming portals, or connected consumer web ecosystems. ● The "Product-As-Producer" Skillset: A proven history of combining high-level product strategy (the "what") with rigorous operational and delivery execution (the "how" and "when"). ● Ecosystem & Portal Expertise: Experience