Senior Executive - Digital Planning

Key Responsibilities: - Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various digital channels. Work closely with internal teams to align digital marketing strategies with overall business and marketing objectives. Analyze digital marketing metrics and report on campaign performance, providing actionable insights and recommendations for optimization. Oversee the allocation of digital marketing budgets, ensuring resources are optimized for maximum impact and ROI, digital campaigns across SEO, SEM, social media, email marketing, and online advertising to ensure seamless execution. - Stay updated with the latest digital marketing trends, technologies, and industry developments to keep strategies relevant and competitive. Liaise with external agencies and vendors to ensure the successful execution of digital marketing campaigns. Proactively address and resolve any issues or challenges related to digital campaigns. What You Will Need: 3-4 years of experience in digital marketing, preferably in media agencies, client-side teams, or media owners. - Strong understanding of digital marketing platforms and tools, including SEO, SEM, social media advertising, and email marketing. Ability to analyze digital marketing performance data and provide data-driven insights for continuous improvement. Experience managing multiple digital campaigns simultaneously while ensuring deadlines and budget requirements are met. Comfort with client interaction, with a preference for candidates with FMCG experience. Experience working in cross-functional teams, with a proactive approach to contributing to team success. Strong presentation, reporting, and communication skills to effectively share insights with stakeholders. A keen interest in staying ahead of the curve with the latest trends in digital marketing, technology, and consumer behavior. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. #LI-Promoted Please read our Privacy Notice for more information on how we process the information you provide.