Senior Marketing Systems and Automation Manager

What you'll do Run the marketing operations engine Own the day-to-day operation that keeps demand generation moving: the intake queue, campaign operations, lead flow, and provisioning. Direct a distributed contractor bench spanning lifecycle architecture, development, and execution, setting priorities, scope, and the quality bar. Keep the lights on with rigor while you steadily automate the parts that don't need a human, so nothing degrades during the transition. Own governance and the systems standard Own data governance and the standards that keep the stack coherent globally: taxonomy, naming, integration patterns, and access. Own the lead scoring, lifecycle, and attribution model as a documented, version-controlled source of truth that operates as shared context for the company. Define and govern logic change controls, including who, how, and with what review. Create a transparent, auditable model that is portable to skills and shared context in Cloudflare OS. Identify and drive agentic automation Make Cloudflare OS the orchestration hub for marketing operations, turning intake, provisioning, data hygiene, consent, and reporting from manual human queues into automated, governed workflows. Decide what should be automated and what genuinely needs a human, then scope, prioritize, and drive the build. Design automation that delivers global consistency without gates, so every team works from the same standard that adapts to local needs. Move the operation to be system-based, measuring the reduction in manual effort, without losing the operational discipline that keeps demand flowing today. Shape the systems architecture Partner with Engineering and Digital Marketing leads on the data-layer schema and identity resolution, so real-time data resolves into a single account view. Set the architectural direction for the MarTech ecosystem and the unified data layer that connects it, so the automation and governance you own rest on a coherent foundation. Support the renew, replace, and sunset decisions across the tool portfolio each budget cycle, aligned to the digital engine roadmap. Partner cross-functionally Serve as marketing's senior systems partner to BizApps, IT, Engineering, and Business Intelligence. Own MarTech budget stewardship in partnership with Finance and Procurement. Partner closely with Paid Media, Growth, Web, and AEO/SEO so the systems serve the whole digital marketing engine. First-year outcomes The existing operation runs smoothly under your ownership, with no degradation in lead flow or campaign delivery during the transition. A documented, single source of truth for custom models, with change control in place. Measurable reduction in manual operational work through Cloudflare OS-driven automation of intake, provisioning, and reporting. A rationalized tool portfolio with clear renew, replace, and sunset decisions. A data-layer schema aligned with Engineering that the automation rests on. Successful implementation of digital engine personalization, grounded in MarTech stack design. Skills, knowledge, and experience 8+ years hands-on experience running marketing operations day to day, including intake, campaign operations, lead flow, and provisioning, because you cannot automate well what you do not understand deeply. A proven track record identifying, scoping, and driving automation and orchestration that measurably reduced manual operational work. Strong command of data governance, change control, and lead lifecycle, scoring, and multi-touch attribution as governed, documented systems. Significant experience operating marketing technology stacks in a B2B environment, ideally at enterprise scale and complexity. Deep, hands-on expertise with marketing automation and CRM platforms (e.g., Marketo and Salesforce) and their integration architecture. A track record of building standardized systems that still flex for regional or team-specific needs, balancing consistency against local control. Experience owning identity resolution and a unified data layer across marketing and engineering systems, in partnership with technical teams. Fluency working with technical partners in Engineering, IT, BI, and Procurement as a peer, translating between marketing needs and systems design. Vendor and budget management experience, including tool rationalization. Experience leading teams or directing contractors and vendors to a quality and delivery standard. A systems-thinking mindset. You see the whole engine, not just individual tools, and you default to automating the repeatable. Bonus points Experience with server-side tracking and edge technologies (e.g., Zaraz), CDPs, and consent and privacy frameworks (e.g., GDPR, CCPA). Familiarity with ABM platforms (e.g., Demandbase) and intent-data ecosystems. Exposure to signal-driven, cookieless, and real-time personalization architectures. Experience standing up internal automation platforms or replacing SaaS tools with internal builds. Why this role matters Most marketing-operations roles ask you to keep the lights on. This one asks you to keep them on and rewire the building while you do it. You'll run and govern the operation that powers demand today and drive the automation that will run it tomorrow. You'll own the systems foundation that everything else in Digital Marketing depends on, and you'll have the mandate, the executive sponsorship, and the automation platform to do it right. Compensation Compensation may be adjusted depending on work location. For Bay Area based hires: Estimated annual salary of $134,000 - $184,000 For NYC based hires: Estimated annual salary of $126,000 - $176,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our