Senior Product Designer

we are looking for a Senior Product Designer of exceptional craft and product judgement — someone who designs products that are beautiful, useful and meaningful, and who is fluent in leveraging modern, AI-augmented workflows to accelerate how those products are built. You will own product design end to end, from concept to delivery, for some of the world's most influential brands. You will work where the prototype is a primary medium, using modern tooling to test ideas fast and raise the quality bar. Whether designing tightly curated digital products or adaptive, AI-enabled experiences, you understand that when interface design risk becoming commoditized, the true differentiation lies in connecting exceptional strategic execution to exceptional taste — and that is the standard we hold. Role requirements: Lead product design end to end — concept, interaction, UI, usability, accessibility — to the highest standard of craft. Set and hold the quality bar across typography, layout, motion, micro-interaction and visual systems. Connect design decisions to product strategy and business outcomes — shaping not only how a product looks and works, but what is worth building. Treat prototyping as a way to think, validate, and deliver — moving swiftly from concept to functional, high-fidelity prototypes (leveraging Figma, Code Connect, and modern AI/developer workflows like Cursor, Claude, or similar where they add speed and depth). Build and evolve scalable design systems — crafting tokens, components, and semantic structures that bridge design and engineering effectively. Design for modern interaction paradigms — equally comfortable crafting classic, highly polished user interfaces as well as adaptive, generative, or AI-powered experiences. Translate research, behavioral data, and category insights into confident product direction and defensible rationales. Run workshops and co-creation sessions with clients, framing complex problems and inspiring confidence in new approaches. Mentor and guide other designers, raising the craft, product judgement, and modern tool fluency of the wider team. Qualities and Characteristics: 5+ years (as a guide, not a restriction) designing stand-out digital products from strategy to delivery, with a portfolio demonstrating real-world impact and commercial results. World-class craft across UI and UX, with mastery of Figma, design systems, component thinking, and a sharp eye for motion and micro-interaction. Pragmatic tool fluency — hands-on with modern design, prototyping, and AI workflows, with the discernment to know where tools add value and where human craft and taste must lead. Strong product and commercial acumen — fluent in user value, business objectives, and the metrics that connect them. A strategic systems thinker who understands that differentiation comes from uniting rigorous execution with exceptional aesthetic taste. Technical literacy to reason about how design becomes code and to collaborate seamlessly with engineering in agile environments. An outstanding communicator and storyteller who earns the trust of senior clients and leads multidisciplinary collaboration. Genuinely curious about human behavior, business context, and the ethical/trust implications of modern, AI-powered products. Please include a portfolio link with your application; we are unable to consider applications without examples of your work. We believe great work happens when we're together, so we work to a hybrid approach including required in- office days at our Gothenburg or Stockholm studio. Our working language is English; Swedish is welcome but not required. If you need accommodations or flexibility, please discuss this with the hiring team during the interview process. We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .