Senior Product Marketing Manager

<p><span><strong>At Inriver, we help brands deliver better product experiences — wherever their customers are. From the first product detail to the final purchase decision, we make product information work smarter.</strong></span></p><p><span>We are now looking for a strategic and hands-on <strong>Senior Product Marketing Manager</strong> to join our team in Malmo. </span>This role reports into the Director of Product Marketing.</p><h2><span>What you’ll do </span><strong>💭</strong></h2><p><span>From messaging and positioning to sales enablement and commercialization, you will own the go-to-market strategy for some of Inriver’s most advanced capabilities. This includes AI-powered workflows, optimization loops, media management, and product enrichment experiences. The ideal candidate thrives at the intersection of product, sales, and customer success, balancing data-driven strategy with great execution. While this is a senior level role, it is also an individual contributor position, so a proactive, roll-up-your sleeves attitude is a must.</span></p><p><span><strong>Responsibilities:</strong></span></p><ul><li><p><span>Build messaging and positioning for product launches and feature releases, from first draft to sales-ready.</span></p></li><li><p><span>Own the creation of customer-facing and sales-facing collateral including datasheets, pitch decks, FAQs, and demo narratives that clearly articulate value.</span></p></li></ul><div><ul><li><p><span>Enable the sales, customer success, and partner teams with tools and training to position and sell Inriver solutions.</span></p></li></ul></div><div><ul><li><p><span>Identify customers who exemplify value realization and partner with the content team to develop compelling case studies and success stories.</span></p></li></ul></div><div><ul><li><p><span>Support market intelligence and analysis to shape product roadmaps, influence pricing and packaging, and guide GTM plans.</span></p></li></ul></div><div><div><ul><li><p><span>Own go-to-market (GTM) plans for releases: define the ICP, the value prop, the launch tiers, and the rollout to coordinate launch logistics.</span></p></li></ul></div><div><ul><li><p><span>Run win/loss analysis and feed competitive intelligence back into product, pricing, and packaging decisions.</span></p></li></ul></div></div><h2><span>What you’ll bring</span></h2><p><span>We don’t expect you to tick every box - but we think you’ll succeed here if you have many of the below:</span></p><p><span>✔️6-8 years in product marketing in B2B SaaS or enterprise software.</span></p><p><span>✔️A track record of building messaging and launching products in complex technical environments, including AI/ML messaging.</span></p><p><span>✔️Strong storytelling skills and the ability to translate technical features into business value for enterprise buyers.</span></p><p><span>✔️Excellent communication and presentation skills, with fluent written and spoken English.</span></p><p><span>✔️Organized and collaborative, comfortable managing multiple programs and influencing stakeholders across product, sales, and customer success.</span></p><p><span>✔️A data-driven approach, using customer and competitive insight to shape GTM strategy.</span></p><h2><span>Why Inriver</span></h2><p><span>At Inriver, you’ll join a global company with a product at the centre - and people who genuinely care about building something meaningful together.</span></p><p><span>In our Malmö office, you’ll find things like:</span></p><ul><li><p><span>Tuesday Fika☕</span></p></li><li><p><span>Friday breakfasts to start the day together</span></p></li><li><p><span>A running club and social activities for anyone who wants to join</span></p></li><li><p><span>A welcoming mix of focused work, collaboration, and a few laughs along the way</span></p></li></ul><p><span>We work in a hybrid setup, with flexibility and trust as a baseline.</span></p><h2><span>Ready to apply? </span><strong>📬</strong></h2><p><span>We’d love to hear from you. If you’re curious but not 100% sure, we still encourage you to apply. We’re happy to explore the fit together!</span></p>