Senior Product Marketing Manager

Key Responsibilities of the Senior Product Marketing Manager Own product positioning and go-to-market strategy for a new generation of AI and big data products, shaping how investors understand and adopt data feeds, the Investor Portal and AI-powered solutions like agents and MCPs Define ideal customer profiles (ICPs) and tailoring messaging to different investor segments (e.g., hedge funds vs. long-onlys) Partner with Product, Revenue, and Insights teams to influence roadmap decisions based on market demand and customer insights Lead competitive intelligence across both traditional data providers and emerging AI platforms to define clear differentiation Collaborate on pricing and packaging across a multi-product platform spanning data, software, and AI Develop and scale high-impact sales enablement and marketing assets that help commercial teams communicate complex products with clarity Establish and tracking success metrics for GTM efforts (e.g., adoption, pipeline impact, win rates) and iterating based on performance Qualifications & Skills 5+ years of experience in product marketing or a related role, ideally working on B2B, data, or AI-driven products Strong ability to translate complex, technical capabilities into compelling narratives Interest in or experience with AI and data products, with excitement for shaping how they are adopted in high-stakes investor workflows Comfort operating in fast-moving, ambiguous environments where the playbook is still being written Experience working closely with product teams and influencing decisions early, not just at launch Ability to operate both strategically and tactically, with ownership over outcomes end-to-end Strong written and verbal communication skills Bonus Points if you… Have experience working with hedge funds, asset managers, or financial data products Have a background in finance, investing, or data-driven research Have built or scaled product marketing in a B2B or data-driven environment Are familiar with frameworks like positioning, ICP development, or Jobs-to-Be-Done MBA or MS in Marketing Our compensation package includes comprehensive benefits, perks, a competitive salary, and equity: The annual base salary for this position is anticipated to be $160,000 - $185,000, with a 10% performance bonus , and equity. We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above! This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, Denver, Mountain View, and Seattle. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer. Job Applicant Privacy Notice