Social Strategy Director (Mat Leave cover)

We are looking for an experienced Social Strategy Director to lead social and digital strategy for a leading global FMCG food client across Europe. In this role, you will define the overarching social strategy for key European markets and partner with local social teams to translate it into culturally relevant, market-specific campaigns. You will help shape how brands connect with consumers across social, influencer, content, and commerce channels, ensuring consistency, effectiveness, and local relevance. What You'll Do Develop and own the social-first strategy across multiple European markets, including Germany, France, Benelux, Poland, Italy, and the UK. Translate global brand and communications strategies into actionable local social frameworks. Guide local teams on campaign planning, content strategy, influencer activity, and social best practices. Identify cultural, consumer, and platform trends within the food category and turn them into effective marketing opportunities. Champion the use of AI-powered tools for insight generation, strategic planning, and creative optimization. Partner with data and insights teams to measure performance and continuously improve social effectiveness. Support real-time and reactive content planning around key cultural and category moments. Collaborate with cross-functional teams, creators, agencies, and local stakeholders to deliver impactful campaigns. What We're Looking For Significant experience in strategic planning, social strategy, or integrated communications, agency or client side. Strong understanding of European social media landscapes and local market nuances. Proven ability to develop regional strategies and scale them through multiple markets. Experience working with influencer, creator, and content ecosystems. Familiarity with AI tools and enthusiasm for applying them within the marketing process. Excellent stakeholder management and leadership skills. This is an exciting opportunity to influence the social marketing agenda for a major FMCG food portfolio, driving cultural relevance, business impact, and marketing innovation across Europe. Req ID: 18395 #LI-JP1 #LI-HYBRID #LI-DIRECTOR Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.