VP, Data Strategy

ABOUT THE ROLE As the Global Data Strategy Lead, you will play a pivotal role in driving transformative growth for WPP Media's largest global clients. You will be instrumental in leveraging the power of data, technology, and AI to unlock incremental value from media investments, translating complex data capabilities into commercially viable and innovative solutions. This role demands a visionary leader who can spearhead the application of data-driven marketing, define sophisticated data strategies, and act as a trusted advisor to C-suite stakeholders in representing all that WPP can provide for them, ensuring our clients maintain a competitive advantage in a dynamic, platform-based world. Operating within a matrix organizational structure, this role will have hard-line reporting into the Global Data & Tech lead, while also being deeply embedded within dedicated LOB teams to drive direct impact and integration. You will be at the forefront of evolving the data and technology offering, setting industry standards, educating clients and team members on what’s possible and championing a culture of data-led innovation across the WPP network. This role is based in London or New York and plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. RESPONSIBILITIES Strategic Data Application: Drive the development and implementation of advanced data strategies for Amazon, actively leveraging WPP's, partners, and client’s full suite of data assets, products, technologies, and expert services (including insights, analytics, measurement, and data partnerships). This involves architecting innovative data-driven solutions, translating complex capabilities into tangible business value, and ensuring data strategies are meticulously crafted to unlock new growth opportunities and competitive advantage for our clients. Global Data & Tech Strategy & Roadmap Development: This role involves leading the development and execution of global data and technology transformation roadmaps aligned with client business outcomes. It focuses on defining key data strategy elements, championing audience-first thinking using 1PD, 2PD and 3PD data, evolving measurement KPIs to include leading indicators, and addressing data gaps for enrichment. Client & Stakeholder Engagement: The Global Data Strategy lead will cultivate trusted advisor relationships with senior client marketing and data leads, as well as WPP Global Client Lead stakeholders. This includes translating business objectives into innovative data strategies, providing expert consultation on the media ecosystem, and educating on data strategy and platform utilization. Platform & Technology Innovation & Calibration: Responsibilities include influencing the design and customization of WPP's proprietary data and technology solutions including WPP OPEN, Open Intelligence, Infosum, and 3rd party applications. This involves pioneering new use cases, calibrating existing tools with the relevant data, customizing technology, working with our consulting team in overseeing ad and mar-tech platform integration and new partnerships. You will also work with our product enablement and deployment functions to manage the deployment WPP Open on global clients. Audience Strategy: Identify opportunities to enrich audience segments to improve targeting and addressability through 1/2/3PD partnerships and signal augmentation. Team Leadership & Development: As a large Global client team OpenDoor is a matrix organisation. This position requires leading, mentoring, and developing a high-performing network of data strategy professionals, fostering a culture of collaboration and excellence, bringing a team from all over the world on the strategic journey you are steering. Ensuring that global best practices are communicated and translated into in market application and distributed across regional Data Strategy leads Cross-Functional Collaboration & Orchestration: The Global Data Strategy Lead will foster strong collaboration with other technical and media teams, acting as the central point responsible for bringing together WPP's comprehensive data and technology offerings to deliver intelligent growth for Amazon, creating codified solutions that enhance learning and prepared for scaling. Commercial & Growth Leadership: The Lead will drive revenue growth and client satisfaction by partnering with commercial teams on pricing and proposals for complex data solutions. This includes leading data & tech solutions for existing clients and new business pitches, demonstrating value, and ensuring solution adoption to identify additional functionalities. Thought Leadership & Expertise: This role acts as an industry thought leader, providing forward-thinking guidance and contributing to data-driven marketing advancements. It requires maintaining deep expertise in WPP's data products and platforms, articulating complex capabilities, and staying current with industry trends and technologies. QUALIFICATIONS Global Data Strategy : Experience designing and deploying data strategies for media and advertising with large, multi-line or multinational brands and distilling clear briefs to regional and local markets. Deep AdTech/MarTech Mastery: Sophisticated understanding of the full ecosystem—Data Clean Rooms, DSPs, CDPs, analytics, AI tools, and advanced measurement (MMM, MTA, Sales Lift)—with ability to consult on product customization to deliver incremental media value. Ability to gain deep understanding of WPP’s proprietary capability to translate for client implementation Strategic Vision & Executive Communication: Translates complex technical concepts into clear commercial solutions with exceptional executive presence across all stakeholder levels, from C-suite to implementation teams Change Management & Consensus Building: Drives organizational transform