VP Marketing

The opportunity** At Scrive, we’re building the foundation for a more efficient, trustworthy digital society, and we are operating in truly exciting times. We’re now looking for a **VP Marketing** to **lead our marketing organization, build an iconic B2B brand**, and engineer a scalable engine that markets Scrive effectively across channels, segments and regions. You’ll take the lead in **turning marketing strategy into execution**—driving demand, customer acquisition, and brand equity by shaping our overarching positioning, launching high-impact campaigns, and refining our product messaging. You inspire with your personal leadership, strategic vision, and performance-driven mindset, forging **strong cross-functional alignment** with Leadership, Sales, Product, and Customer Success to accelerate revenue growth and maximize customer lifetime value. This is a unique opportunity for an ambitious marketing leader who thrives in **scaling B2B SaaS organizations**. You’ll define how Scrive expands its footprint, set up **go-to-market architecture**, serve as a cultural bearer across our teams, and be a foundational player in further developing and accelerating Scrive **sustainable and long-term growth** path. 📍 The role will be based in **Stockholm** or one of our Hubs in **Copenhagen** or **Berlin**, and be an integral part of our **Go-To-Market Leadership team**, reporting to the CEO. **As a VP Marketing, key responsibilities include**: - **Team Leadership** \- Lead, mentor, and develop a multi-disciplinary high-energy marketing team spanning product marketing, content creation, paid and organic search, online channels, sales and automation, brand and communication and field marketing. - **Go-to-market Leadership** \- Partner with Sales, Customer Success and regional Market Development leaders to architect and execute unified go-to-market strategies that drive customer acquisition, expansion, and retention. - **Marketing Strategy & Execution** – Owns the marketing strategy and brand, our external agency partners, marketing spending, media planning, and overall marketing execution delivery in accordance with goals and budget. - **Drive Demand Generation & Accelerated Sales** – Data-driven at core and close partner with the Revenue team defining targets and activities to capture customer interest, and ensure a strong, continuous flow through our sales pipeline. - **Hands-on Expert Coach & Agency Partner**– Use your experience to predict and swiftly remove bottlenecks and make on-the-fly decisions that guide your team and external agency partners in their daily work. - **Ensure Performance & Scalability** \- Continuously monitor, explore, challenge and adopt scalable tooling, data, agency and people development strategies to optimizing return on total marketing investments including developing and operationalizing AI strategies. - **Evangelize Marketing Internally** – Owning Marketing in Scrive you act as a strategic bridge across the organization. You collaborate with Product for major launches and educate stakeholders on marketing plans, activities, results and contributions to our company goals. **What we’re looking for** To succeed in this role, you should have: - **10+ years of marketing experience**, with strong expertise and proven results in B2B marketing efficiency scaling software-as-a-service companies. - **5+ years as marketing people leader**, leading and developing a close-knit, high aspirations and strongly engaged team. - **Hands-on execution, strategic thinking** – Naturally rolls up your sleeves to coach the team, and execute tactically and operationally, while always keeping a strategic outlook and are able clearly to articulate strategies to senior management. - **Strong communicator**– Exceptional communication skills. Both towards internal stakeholders including senior management and Board, and as a strong external advocate for Scrive - **Scalable commercial mindset** – A data-driven approach to budgeting and resource allocation, knowing exactly how to create "magic" and maximize ROI with the given budget. 🌟 **Bonus points if you have:** - Experience navigating and optimizing external agency relationships (e.g., performance marketing, SEO/AEO, web development). - Experience in SaaS, the tech landscape around compliance, trust services, electronic signatures, or compliance-driven industries. - Proficiency or strong high-level understanding of key platforms like Salesforce, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and modern analytics/AI tools (e.g., Piwik Pro, Peec.ai). In this role, we see that you demonstrate strong skills in **Self-awareness & Growth mindset**, **Ownership**, **Accountability & Decision-making**, **Communication & Influence** and **Team Collaboration**. These skills will play a key role in our assessment and discussions during the recruitment process. **_Don’t meet every single requirement?_** _Apply anyway! Studies show that women and people from underrepresented groups are less likely to apply for jobs unless they meet every qualification. At Scrive, we value diverse perspectives and encourage anyone who is excited about this role to apply._ Departments[Marketing](https://careers.scrive.com/departments/marketing)Locations[Stockholm 🇸🇪](https://careers.scrive.com/locations/stockholm)Remote status Hybrid Contact Talent & People Generalist – People & Performance Grev Turegatan 11A 114 46 Stockholm Sweden [Directions](https://www.google.com/maps?q=59.3360152,18.0753223) [View page](https://careers.scrive.com/locations/stockholm) [+](https://careers.scrive.com/jobs/8245088-vp-marketing# "Zoom in") [−](https://careers.scrive.com/jobs/8245088-vp-marketing# "Zoom out") © [OpenStreetMap](https://www.openstreetmap.org/copyright), © [CARTO](https://carto.com/attribution) Founded in Sweden in 2010, Scrive is a leading European provider of e-signature and identity solutions, trusted by 13,000+ customers across a wide range of industries. Ba