VP, Marketplace ICHRA General Manager - Lucie

Responsibilities: Own Business Strategy & GTM Execution: Drive the commercial design, product positioning, and long-term go-to-market strategy to scale Lucie’s market share in the growing ICHRA landscape Expand Distribution Channels: Identify, secure, and manage high-value business development relationships, including third-party administrators, agents/agencies, and employers Align Product with Market Demand: Act as the strategic bridge between market demand and technical execution, collaborating with Product and Engineering leaders to build a scalable, seamless, and best-in-class enrollment experience Lead Commercial Enablement: Oversee B2B marketing initiatives, broker training frameworks, and automated onboarding workflows to drive platform adoption and increase user utilization Execute Upward Communication: Manage financial and operational performance metrics for the business line, regular reporting on progress, and presenting business results to executive leadership Build and Manage a High-Performing Team: Recruit, mentor, and lead a cross-functional division spanning account management, partnership sales, tech, and business operations specialists Compliance with all applicable laws and regulations Other duties as assigned Requirements: Work Experience: 15+ years of corporate experience, with clear progression leading high-growth business units, SaaS verticals, or commercial strategy divisions Industry Expertise: At least 5+ years of dedicated experience within health insurance, insurance technology (InsurTech), or the employee benefits space Subject Matter Expertise: Deep operational understanding of ICHRA regulations, defined-contribution health strategies, and individual/group health distribution networks Leadership Track Record: Proven experience scaling a complex business line or digital platform from early-stage manual operations into a highly optimized, repeatable commercial engine Bonus points: Work Experience: Prior experience explicitly working within an Enhanced Direct Enrollment (EDE) platform environment, a major FMO/GA network, or an established ICHRA administration vendor Systems & Operations: Familiarity with modern enterprise healthcare technology architecture, digital marketplaces, and data-driven product management Regulatory Knowledge: Strong working knowledge of CMS guidelines, ACA compliance requirements, and healthcare administration workflows Education: Bachelor’s or Master's degree in Business Administration, Healthcare Administration, or a technically adjacent field This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here . At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives. Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements. Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts. Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known. California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our .