Lead Product Designer

ABOUT THE ROLE This is a high-ownership design leadership role at a fast-growing AI-powered B2B SaaS company serving SMEs across the DACH region and beyond. You'll own product design, branding, and design team leadership end-to-end — working directly alongside founders and engineering to shape the experience for thousands of European business customers across three core product areas. WHAT YOU'LL DO - Take full ownership of product design, branding, and the design team, setting and maintaining design standards across all surfaces. - Split your time roughly equally between hands-on design work and leading the team responsible for product design, website, and brand. - Conduct regular customer interviews with SME users (e.g. tradespeople, medical practices, professional offices) and translate insights directly into design decisions. - Own three product areas simultaneously, collaborating closely with product and engineering in tight feedback loops. - Build and scale design systems to ensure consistency across multiple product areas. - Work in an AI-first workflow, leveraging modern AI tools to accelerate prototyping and design. - Drive a shipping-focused culture with daily releases and measurable design impact. WHAT WE'RE LOOKING FOR - 5+ years of hands-on product design experience with end-to-end ownership across multiple product areas. - Native-level German fluency (essential for the DACH market) with good English for an international team. - Demonstrated experience leading or managing a design team, or a strong, clear intent to step into team leadership. - Proficiency in Figma, prototyping, and running user/customer interviews. - Analytics-driven design mindset — you measure impact and iterate based on data. - Experience building and maintaining design systems at scale across multiple product areas. - Branding and website design experience, with the ability to own visual identity alongside product work. - Hands-on experience with AI tools (e.g. Cursor, Claude, v0) to accelerate design and prototyping workflows. - Background in B2B SaaS, professional services, or CRM-like environments is a plus. COMPENSATION & BENEFITS Salary range: €80,000 – €150,000 per year. Visa sponsorship is not available for this role. LOCATION On-site in Vienna, Austria.