Staff Product Designer, Financial Services Lead

What you'll do: Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods Be a player/coach and develop a team of product designers (IC4-IC5), providing structured coaching, career development, and regular design crits Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions) Represent Loyalty design in exec-level reviews and cross-functional leadership syncs Required Skills and Experience: 8+ years of product design experience Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users) Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences Experience managing IC designers through structured feedback loops, promotion cycles, and measurable career growth outcomes Familiarity with consumer fintech, payments, or credit card product design Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $207,485 — $244,100 USD Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. US Applicants: View Employee Rights , Know Your Rights , and E-Verify Notice of Participation. Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial . Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice . US applicants: By submitting your application, you agree to Arbitration of Disputes .